I take products from idea to paying customers.

I come from business, not only from software. Before I built products for others I ran my own: a web agency (Sorbus Media), e-commerce stores, and a company inside a crypto-mining syndicate operating data centers worth hundreds of millions of crowns. Some of it worked. Some of it did not: a failed crowdfunding campaign, an e-commerce store in the US, a bad investment in a construction company. Those cost me roughly seven million crowns and taught me more than anything that went well.

So I don't spend money before it is clear what it buys. The first version is the cheapest one that can be sold; big spending comes after the first customers, not before. I do only what moves the product toward paying customers and I say no to work that merely looks like work.

I take the whole product, not a slice of it: discovery, priorities, architecture, delivery, operations. I build with AI coding agents, but under strict engineering control — domain models, tests, observability — so the result is fast to build and still maintainable in two years.

Interpersonal communication is one of my strengths too. When a project is in crisis, the problem is usually the people, not the code — and that calls for de-escalation and the right communication approach. I have experience with mediation and facilitation on projects: leading a team through tense negotiations.

And I tell owners the truth about their project, including when the right move is to stop. That is the part most suppliers skip, and it is the part I was paid the most to learn.